Wisconsin Clean Cities’ The Electric Zone returned to Milwaukee Auto Show

Milwaukee Auto Show brought back "The Electric Zone"-- which featured the latest in plug-in electric vehicles and charging options.


MILWAUKEE — Wisconsin Clean Cities’ brought back The Electric Zone back to the Greater Milwaukee International Car and Truck Show, a display dedicated exclusively to plug-in electric vehicles.

The display ran through the duration of the auto show from February 22 through March 1.

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The Milwaukee-based nonprofit debuted the display as The Electric Room in 2018, marking the first all-electric vehicle display in the auto show’s history. The display has since grown in size and scope into The Electric Zone.

“Wisconsin Clean Cities is thrilled to bring The Electric Zone back to the Auto Show for a third year,” Wisconsin Clean Cities Executive Director Lorrie Lisek said. “With more and more automakers adding electric vehicles to their lineups and with rapidly advancing technologies, this truly is a must-see auto show attraction.”

Wisconsin Clean Cities, a nonprofit organization serving the entire state of Wisconsin, is one of nearly 100 U.S. Department of Energy Clean Cities coalitions. The coalitions partner with members in the public, private and nonprofit sectors to increase the use of sustainable transportation options promoting the use of alternative fuels, alternative fuel vehicles and equipment and their fueling infrastructure as well as electric vehicles and their charging infrastructure. The programs improve air quality, support domestic fuels, reduce dependence on imported oil, support local jobs and strengthen the economy.


The Electric Zone, staffed by Wisconsin Clean Cities and coalition volunteers, featured the latest in plug-in electric vehicles and charging options. Attendees had the opportunity to explore the latest models and technologies and learn about their many benefits.

Among the plug-in electric vehicles on display in The Electric Zone were the Audi e-tron from Audi Milwaukee; the Tesla Model X and Tesla Model 3 from Tesla; the Nissan LEAF from Rosen Nissan Milwaukee; the BMW i3 and Porsche Cayenne E-Hybrid from Umansky Motor Cars; the Chrysler Pacifica Hybrid from Ewald Chrysler Jeep Dodge Ram and the Nissan LEAF from We Energies.

Wisconsin Clean Cities also hosted “Driving Wisconsin Women Forward,” an evening dedicated to women and electric vehicles in The Electric Zone on Wednesday, Feb. 26 from 6 p.m.-8 p.m. Attendees had the opportunity to learn more about EVs, EV charging infrastructure and the Wisconsin women who are leading the charge.

The event started with networking from 6 p.m.-6:30 p.m. followed by presentations and a tour of The Electric Zone vehicles. The event was free and included free auto show admission, but registration was required.

Register online at https://conta.cc/3bGTFDI or by contacting Wisconsin Clean Cities’ Kelly Verbeke at (414) 221-2175 or kelly.verbeke@wicleancities.org.

The Electric Zone was presented with the support of sponsors We Energies, Alliant Energy, Midwest EVOLVE and the Michigan to Montana I-94 Clean Fuel Corridor Project.

Midwest EVOLVE is a three-year effort aimed at demonstrating the performance and environmental benefits of plug-in electric vehicles through showcases, ride and drives and other events. Wisconsin Clean Cities is a partner on the seven-state project with seven other Clean Cities coalitions and the American Lung Association of the Upper Midwest. Learn more about Midwest EVOLVE and other Wisconsin Clean Cities-related events at www.midwestevolve.org.

The Michigan to Montana I-94 Clean Fuel Corridor project seeks to ensure a 1,500-mile span of I-94 from Huron, Michigan to Billings, Montana will have adequate fueling sites to serve alternative fuel and electric vehicle driver needs. The M2M project, being led by Gas Technology Institute through a $4.9 million U.S. Department of Energy Grant awarded in December 2016, is being facilitated in partnership with Clean Cities Coalitions along the M2M route, including Wisconsin Clean Cities.

The Greater Milwaukee International Car and Truck Show was open to the public February 22 through March 1 at the Wisconsin Center, 400 W. Wisconsin Ave. in Milwaukee. Show hours were 3-9 p.m. Monday through Thursday, 12-9 p.m. Friday, 10 a.m.-10 p.m. Saturday and 10 a.m.-6 p.m. Sunday.

More information on the Auto Show and advance ticket sales are available online at www.AutoShowMilwaukee.com.

For more information about Wisconsin Clean Cities, go to www.wicleancities.org.




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