Thousands enjoy EV Ride & Drive at 2021 Denver Auto Show


The Drive Electric Colorado team and volunteers worked together to provide the Xcel Energy Drive Electric Experience and Ride and Drive at the Denver Auto Show from Sept. 17–19.

The weekend was a huge success, put on by the Colorado Auto Dealers Association and with help from Winn-Marion who provided a creative charging solution for the cars in the EV ride & drive.

Over 1,000 people received an EV experience with ride and drives in an EV, with well over 2,000 drives covering 3,400 zero-emission miles over the course of the weekend.

Of those experiencing the ride and drive:

● 46% had never driven an EV before
● 69% said their next car will be an EV
● 27% said their next car may be an EV
● And only 4% said their next car will not be an EV

There were six types of vehicles available over the course of the weekend, offering a variety of makes and models for attendees to experience:

● Ford Mach-E
● Polestar 2
● Volvo XC40
● VW ID.4
● Kia Niro EV
● Nissan LEAF

Xcel Energy hosted their Interactive Garage, where attendees could see in person how charging works, learn about Xcel Energy customer incentives and ask general questions about the EV lifestyle.

Drive Electric Colorado was honored to provide the opportunity to give so many EV ride and drive experiences to Coloradoans. They look forward to continuing to connect with consumers at other events.

For more information about Xcel’s EV and charging programs and rebates, visit

Visit Drive Electric Colorado for more facts, resources and more about electric vehicles.


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